Instagram biography how to do? 7 Essential Steps
If you want to make money with Instagram, having a well-filled Biography is essential. Unlike what happens on Facebook, where users don't even visit each other's Bios, Insta's process is different: virtually all users pay attention to Bio before following. Now the big question is: How to make an Instagram Biography? This is what we will talk about in this article.
Prepare your phone, put it on its side and open your account. The tips will be various and extremely useful. And if you liked it, you know: in the end leave your comment!
Note: If you would like more tips on Instagram, follow my Insta profile by clicking here.
Studying the Anatomy of Biography on Instagram # 1
Before you fill out your Bio, you need to understand how it works and how your profile is organized. See the image below:
- Here will be the name of your company. It's important that he is strategic as he will influence when people search on Instagram. We'll talk about this later.
- Here is the category of your account. This will help Instagram recommend your account to others.
- The description should also contain the keywords that will help Instagram recommend your account if someone searches on the topic.
- Now in the Instagram biography you can insert hashtags. We will also talk about this later.
- Here you can put the link. This is one of 3 ways to link to Instagram
- Here is your business address if it exists
How to edit the Instagram biography? #2
To change your bio is extremely simple. Log in to your account and click Edit Profile:
Then several options will appear. Let's talk about each of them:
Name and Username # 3
The name is the first point of contact with your account. And it also serves to help the user find his account when he searches. Emojis can be a great help and can be placed next to your name to get more attention.
See in the search I did for Mobile.
Notice which accounts get the most attention. Have you noticed? I will give a help:
The most visually appealing accounts are those that have emojis in their name. According to a Return Path study, Emojis can increase up to 24% read rates for their content.
There is a large variety of Emojis that you can put in your name. As long as it has something to do with your business, any of them is a valid option.
Some also like to use capital letters to get attention. Instead of having my account like Luciano Larrossa could have LUCIANO LARROSSA. Personally I don't like it, but it can certainly work if it makes sense to you.
Another tip is to use a thematic name. Notice the Joyce example in our image:
Her name is Joyce Pessanha. But the name of the account is all- cell. What is the reason for this? It's simple: In your Instagram account, Joyce talks about how you do everything on your mobile. And for her to be found when someone searches for a cell phone, she has her cell-phone account name named.
I'll give another example…
Imagine you sell jewelry in Campinas. Instead of having the name of your brand, you could have the name of the jewelry store account in Campinas. This way, if you followed someone, that person would quickly know what your business is.
Another thing you can do with your name is use a different font in your Instagram biography . As with this account:
Notice how her F is different. You can generate your name with a different source on this site here. But I don't recommend that you do so, as it can make the life of the Instagram algorithm difficult when searching for your name.
How to get blue seal on Instagram name?
If you notice, the accounts of famous people have a blue stamp next to the name. This means they are accounts verified by Instagram, which ultimately gives you more authority and trust.
The big question is: can you also have this blue seal? Well, yes and no… Let's talk a little bit about it.
Recently, Instagram has released the ability to ask them to verify your account. With it verified, you get the blue seal. If you want to know how to do this, check out our article on how to get the Instagram blue badge.
The big problem is that this blue seal is dependent on Instagram acceptance. When you apply for the blue seal for the walkthrough we explained in the previous article, you have to submit documents and only then do Insta employees decide whether or not to approve.
Warning now: The chances of you getting approved are slim right now. But since it's free, try your luck and hope some social worker will be happy and accept your request :)
Description of Biography # 5
As in the name, in the description Instagram also uses the keywords to help your profile appear in searches. This is why it is important that you include in your description words related to your business.
If you are not someone you know, the first question you have to answer in your Bio is: who are you?
In my case, I have the following Biography:
Author of the Facebook book for Business, Ebooks, Courses, and Social Media tips. Click the link below ⬇️⬇️⬇️ #facebookparanegocios
Notice that I have the words "Social Media" and "Facebook for Business." They are essential in my work and are therefore included in the text.
Another thing you can do in your description is to enter the hashtags related to your business. In my case, I have #facebookparanegocios, which is the hashtag of my book and used in my business.
If you don't know which hashtags to use yet, I recommend you read our article with 6 tools to find the best hashtags or check out the most commonly used hashtags.
Here in the description you can also enter other contact details like phone or email. This will help people who want to buy your products or services get in touch with you.
Visually, emojis are also a good option and can make your description more colorful (which eventually catches your eye).
Another thing you can do in your biography is to put spacing between sentences. Notice how I will make my Bio much more aligned compared to the previous image:
If you try to give these spaces on Instagram on mobile, you will see that it does not allow this spacing.
The secret is to copy your Bio text to notepad - regardless of whether you use iPhone or Android - and there in the notepad give the spaces. Then copy the text with notepad spaces and you're done: your Instagram biography is already spaced.
Another way to give this spacing is by editing your bio on the computer. Instagram here allows you to use spaces! Open Instagram on your computer and click edit profile and you're done!
Detail: The Instagram Bio only fits a maximum of 150 characters. Use your space wisely :)
What information to leave at Bio? # 6
In addition to these tips, in your Bio description try to leave this information: