6 Best Statistics Tools for Instagram

Instagram has become the most important social network for business this year. Although Facebook is the most used and this is far from changing, Instagram surprises because of its high engagement. In addition to being able to manage your Instagram ads through Facebook Business Manager, business profiles can also check statistics on Instagram, allowing you to track your profile growth and other apps available on the web. So, find out below 6 of the best tools for statistics on Instagram and choose your favorite!

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1. Instagram Insights

The native tool for statistics on Instagram. It is only enabled for those who have a business account on the platform - learn how to turn your personal account into a professional account in this tutorial - and shows relevant data such as growth in followers, reach of posts, and demographic details about who follows, age, and local. Also shows details about your Instagram Stories. The tool does not need to be downloaded and can be accessed directly from social media.

2. Display Purposes

Unlike Insights, Display Purposes focuses on showing the user the best hashtags they can use to build a post on their profile. Just have that same user type in some of the terms they intend to use in their publication. From there, the tool itself is in charge of searching and displaying the most used according to the theme.

One of its advantages is that the app itself filters hashtags used as spam or that may lead to malicious posts. Finally, you can select hashtags yourself or let the app do it for you. Click on the link to learn more about the service and check out our list of most used hashtags for 2017.

3. Focalmark

This app works similar to Display Purposes, but has two major differences. The first is that it combines Instagram ranking together with data on user behavior in the app to suggest hashtags. The second is that it can only be used on mobile devices and can be downloaded and used on both Android and iPhone and iPad.

4. Squarelovin

A free Instagram statistics tool, Squarelovin can also be used by those who have only their personal account on the social network. In addition to showing numbers such as growing followers and engaging your posts, post history and suggestions on best times to post, among others. Visit the link and learn more about Squarelovin.

5. Keyhole

While Squarelovin tracks your Instagram account data, Keyhole has a more similar approach to Focalmark and Display Purposes. However, it acts differently from the examples cited so far. On your site, you can search for the hashtags you want to insert in your publications.

After placing them in the Keyhole search bar, it shows the number of posts and users who have used the hashtag in the last few hours. You can also search for users, mentions, keywords, and more.

6. Instagram Checkup by Union Metrics

Digital marketing company Union Metrics makes an analysis of your Instagram profile available for free. To do the analysis, just go to the site and click the Start Checkup button. From there, it will offer data as the best time to make Instagram posts, which post types are most and least successful, and which hashtags to use to attract more users.

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Which tool do you use to analyze statistics on Instagram?

With the arrival of the native tool, no longer use external applications or still keep using your favorite? Which one would you recommend? Comment with us and leave your opinion!

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